{"id":1376710,"date":"2026-01-08T10:00:40","date_gmt":"2026-01-08T16:00:40","guid":{"rendered":"https:\/\/www.bassmaster.com\/?post_type=article&p=1376710"},"modified":"2026-01-08T10:00:41","modified_gmt":"2026-01-08T16:00:41","slug":"mercury-marine-lowrance-expand-sponsorship-roles-with-b-a-s-s","status":"publish","type":"article","link":"https:\/\/www.bassmaster.com\/b-a-s-s-nation\/news\/mercury-marine-lowrance-expand-sponsorship-roles-with-b-a-s-s\/","title":{"rendered":"Mercury Marine, Lowrance expand sponsorship roles with B.A.S.S."},"content":{"rendered":"\n

BIRMINGHAM, Ala. \u2014 B.A.S.S. today announced an expanded multiyear partnership with Mercury Marine<\/a> and Lowrance<\/a>, two of the most respected brands in the marine industry. As part of the agreement, Mercury Marine will continue its title sponsorship of the B.A.S.S. Nation<\/a> and continue as a premier sponsor of B.A.S.S., while Lowrance will serve as the presenting sponsor of the B.A.S.S. Nation and the title sponsor of the 2026 Bassmaster Elite at the St. Lawrence River<\/a> as well as a 2027 Bassmaster Elite Series event.<\/p>\n\n\n\n

Mercury Marine and Lowrance are both part of Brunswick Corporation<\/a>, the world\u2019s largest recreational marine company and the parent to many of the industry\u2019s most innovative brands. Brunswick\u2019s portfolio emphasizes cutting-edge technology, reliability and performance \u2014 values that align directly with the needs of Bassmaster anglers from grass-roots competition to the Progressive Bassmaster Elite Series<\/a>.<\/p>\n\n\n\n

The strengthened relationship highlights the company\u2019s shared commitment to supporting grass-roots anglers, advancing technology on the water and powering the highest levels of competitive bass fishing.<\/p>\n\n\n\n

\u201cBrunswick Corporation is delighted to extend our partnership with B.A.S.S. for the 2026 and 2027 seasons,\u201d said Lauren Beckstedt, Chief Marketing Officer at Brunswick Corporation. \u201cOur brands, particularly Mercury Marine and Lowrance, have maintained a long and successful relationship with B.A.S.S. This continuation further solidifies our brands\u2019 preference among the sport’s leading names, and we look forward to showcasing them throughout the season, especially during the Bassmaster Classic in Knoxville in March.\u201d<\/p>\n\n\n\n

As title sponsor of the B.A.S.S. Nation, Mercury Marine will continue its long-standing investment in the grass-roots level of competitive fishing, supporting anglers who advance through state and regional competition toward the opportunity to compete on the sport\u2019s biggest stages.<\/p>\n\n\n\n

Lowrance\u2019s role as presenting sponsor further reinforces its commitment to helping developing anglers leverage cutting-edge sonar and navigation technology from their earliest competitive experiences.<\/p>\n\n\n\n

Lowrance\u2019s event sponsorships offer the brand marquee visibility at two of the most anticipated tournaments on future schedules.<\/p>\n\n\n\n

\u201cMercury Marine and Lowrance have been integral to the growth of our sport and the success of anglers across every level of competition,\u201d said Phillip Johnson, Chief Operating Officer of B.A.S.S. \u201cTheir continued investment in the B.A.S.S. Nation and the Elite Series underscores the strength of these programs and the passion shared by the anglers who rely on their products. We\u2019re proud to continue building on a partnership that elevates the experience for competitors and fans alike.\u201d<\/p>\n\n\n\n

The expanded partnerships will be showcased across tournament venues, livestreamed coverage and fan activations throughout the 2026 and 2027 Bassmaster seasons, including the 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour<\/a> in Knoxville this March, where Mercury Marine and Lowrance products will be visible at every level of the competition.<\/p>\n\n\n\n

About Brunswick Corporation:<\/strong><\/p>\n\n\n\n

Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that \u201cNext Never Rests\u2122\u201d. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser, and Flite. Brunswick\u2019s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land \u2018N\u2019 Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has 17,000 employees operating in 25 countries. In 2023, Brunswick was named by Forbes as a World\u2019s Best Employer and as one of America\u2019s Most Responsible Companies by Newsweek, both for the fourth consecutive year. For more information, visit www.Brunswick.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

BIRMINGHAM, Ala. \u2014 B.A.S.S. today announced an expanded multiyear partnership with Mercury Marine and Lowrance, two of the most respected brands in the marine industry. 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